Salla Commerce
When does a Salla store need a custom theme?
Most merchants ask for a custom theme too early — and a few wait far too long. A practical framework for making the call.
Insights
Notes from the work.
Occasional writing on digital transformation, Saudi commerce, Arabic UX, and building AI products — from practice, not theory.
Arabic UX
Common Arabic UX mistakes in GCC commerce
Translated interfaces are not Arabic interfaces. The most common — and most expensive — mistakes stores make when they treat RTL as a mirroring exercise.
Digital Transformation
How established businesses should approach digital transformation
Transformation fails when it is treated as a technology purchase. It succeeds when it is treated as a product problem with the business as the user.
Contact
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