Retail Digital Transformation
Libsi Markah
From zero online presence to a complete digital commerce operation.
- Impact
- 10× sales growth
- Role
- Digital Transformation & Product Design
- Disciplines
Product Designer & Digital Transformation Lead
I turn complex businesses into better digital products.
I help companies transform business ideas, customer experiences, Salla commerce operations, and internal workflows through product strategy, experience design, technology, and AI.
10+
400+
5.0
GCC
Selected Work
All work
Digital Transformation · Multi-location Business
Awal & Tali
Owning the systems a 10-branch restaurant network used to rent.
- Impact
- 2× sales · 5× lower cost
- Role
- Product Design & Build
- Disciplines
- Role
- Product Design & Theme/App Development
- Disciplines
AI Product Design & Engineering
Consent · AI Products
Turning AI capabilities into useful business products.
- Role
- Founder · Product, Design & Engineering
- Disciplines
Specialist Capability — Salla Development
Salla themes and apps, built natively for the Saudi market.
Commerce is where design meets revenue. I design and build on the full Salla stack — Twilight storefront themes, partner-platform apps, and Arabic-first shopping experiences engineered for conversion.
Anjiz
In developmentA services-marketplace theme that rethinks Salla's product-centric layouts for businesses that sell services, bookings, and expertise rather than physical goods.
Azyaa
In developmentA fashion theme designed for sale to Saudi fashion merchants — editorial product presentation, Arabic-first typography, and a lightweight front end (≈85 KB gzipped first load).
Consent AI for Salla
Pre-launchA Salla app bringing AI-generated product imagery into merchants' existing workflow — an extension of my own AI product into the Salla ecosystem.
How I Work
From business problem to shipped product.
Understand
Business goals, customers, processes, constraints, and the opportunities hiding between them. I start inside the business, not inside a design tool.
Define
Transformation strategy, product direction, requirements, and priorities — turned into user journeys and a sequence the business can actually execute.
Design & Build
UX/UI, prototypes, and design systems — through commerce development, AI workflows, and close collaboration with engineering. I ship, not just hand off.
Launch & Improve
Implementation, testing, analytics, and iteration. Product management continues after launch — that is where the outcomes are actually earned.
Capabilities
Strategy
- Digital Transformation
- Product Strategy
- Product Discovery
- Product Ownership
- Product Management
- Business Process Design
Experience
- Product Design
- UX / UI
- Customer Journeys
- Arabic UX
- RTL Design
- Design Systems
- Prototyping
Web & Brand
- Company Websites
- Corporate Profiles
- Landing Pages
- Visual Identity
- Arabic Typography
- Bilingual Content Design
Commerce
- Salla
- Salla Themes
- Salla Apps
- E-commerce UX
- Commerce Strategy
- Conversion Optimization
Technology & AI
- AI Products
- Claude & Claude Code
- AI Workflows
- Automation
- Web Platforms
- API Integration
- MCP
Experience
View Full ResumeFounder & Product Lead
Consent AI
Founded and built an AI product for commerce imagery end to end — strategy, design, engineering, billing, and a model-consent compliance framework. Live on the Shopify App Store; Salla app in pre-launch.
Product Designer & Digital Transformation Consultant
Independent Practice
Led product design and transformation engagements for established GCC businesses — including Libsi Markah and Awal & Tali — across commerce, operations platforms, and Arabic-first digital experiences.
Working Together
Questions people ask before we start.
What does Mohammed Salim do?
Mohammed Salim is a product designer and digital transformation lead based in Saudi Arabia. He takes businesses from problem to shipped product — defining product strategy, designing the experience, and directing or building the technology. His work spans retail digital transformation, multi-branch operations platforms, Salla commerce, and AI products.
What kinds of projects does he take on?
Digital transformation programmes for established businesses, product design and product ownership engagements, Salla commerce builds (themes and apps), and AI product work. Projects typically involve both strategy and delivery — he is engaged when a business needs one accountable owner from brief to launch, not a single deliverable.
Does he design only, or build as well?
Both. He designs the product and either builds it or directs the engineering team that does. Awal & Tali's restaurant management platform and the Consent AI product were designed and built by him directly; Libsi Markah's commerce operation was designed by him and built by an engineering agency under his product direction.
What is Salla, and what does he do with it?
Salla is one of the largest e-commerce platforms in Saudi Arabia. He designs and builds across the full Salla stack — storefront themes on the Twilight engine, apps on the partner platform, and Arabic-first shopping experiences engineered for conversion. Current work includes the Anjiz services-marketplace theme, the Azyaa fashion theme, and a Salla app for Consent AI.
Does he design company websites and company profiles?
Yes. Alongside product work, he designs corporate websites and company profiles for businesses in Saudi Arabia and the GCC — bilingual Arabic and English, designed Arabic-first rather than translated. A company website and a company profile are usually built from the same visual system, so the brand reads consistently whether a client meets it online or as a document.
Does he work remotely, and with clients outside Saudi Arabia?
Yes. He is based in Saudi Arabia and works remotely worldwide, async-first with founders, executives, and engineering teams across time zones. He is available for selected remote opportunities, including senior product roles.
Does he work in Arabic?
Yes — Arabic-first design is a core specialisation. He designs for Arabic reading order, typography, and RTL layout from the start rather than mirroring an English design afterwards, which is what makes GCC commerce experiences actually convert. He works professionally in both Arabic and English.
What results has his work produced?
Libsi Markah went from no online presence to a complete digital commerce operation, and sales grew 10×. Awal & Tali replaced a per-branch-licensed restaurant management system with its own platform and a direct ordering app: sales doubled and system costs fell 5×.
How do you start a project with him?
Send a note through the contact form at salim.click/contact describing what you are building, transforming, or trying to improve. Include the project type and any constraints; he responds to every serious enquiry.
Contact
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