Resume
Mohammed Salim
Product Designer & Digital Transformation Lead
Profile
Product designer and digital transformation lead with 10+ years across strategy, design, and delivery. I take businesses from problem to shipped product — retail transformation, multi-branch operations platforms, Arabic-first Salla commerce, and AI products I design, build, and operate myself. Based in Saudi Arabia, working remotely worldwide.
Experience
Founder & Product Lead
Consent AI
Founded and built an AI product for commerce imagery end to end — strategy, design, engineering, billing, and a model-consent compliance framework. Live on the Shopify App Store; Salla app in pre-launch.
Product Designer & Digital Transformation Consultant
Independent Practice
Led product design and transformation engagements for established GCC businesses — including Libsi Markah and Awal & Tali — across commerce, operations platforms, and Arabic-first digital experiences.
Selected Projects
Libsi MarkahRetail Digital Transformation
A medium-large Saudi fashion retailer with no online presence, transformed into a complete commerce operation — storefront, native apps, and a retention engine. Sales grew 10×.
Awal & TaliDigital Transformation · Multi-location Business
A Saudi cuisine restaurant network with 10+ branches that replaced its per-branch-licensed RMS with its own platform — and aggregator dependence with its own ordering app. Sales doubled; system costs fell 5×.
Salla CommerceCommerce Platform Expertise
Themes, apps, and commerce experiences on Salla — one of the region's largest e-commerce platforms — designed Arabic-first and built for conversion.
Consent · AI ProductsAI Product Design & Engineering
Founder of Consent — an AI product for commerce imagery with human consent and compliance built into its core — and AI-assisted delivery across client work.
Capabilities
Strategy
Digital Transformation · Product Strategy · Product Discovery · Product Ownership · Product Management · Business Process Design
Experience
Product Design · UX / UI · Customer Journeys · Arabic UX · RTL Design · Design Systems · Prototyping
Web & Brand
Company Websites · Corporate Profiles · Landing Pages · Visual Identity · Arabic Typography · Bilingual Content Design
Commerce
Salla · Salla Themes · Salla Apps · E-commerce UX · Commerce Strategy · Conversion Optimization
Technology & AI
AI Products · Claude & Claude Code · AI Workflows · Automation · Web Platforms · API Integration · MCP
Languages
Arabic — professional working proficiency · English — professional working proficiency